The Case Files Nº 01
Skin Divinity Cosmeceuticals & Skin Divinity Cosmetic Clinic
- EOFY campaign
- Email marketing
- Landing page
- Meta creative
Their strongest online sales month, by a significant margin.
What I did
Skin Divinity is a well-established cosmetic clinic with its own cosmeceutical skincare brand. Before writing a word, I learned their formulations, down to the key ingredients in each product and the role they play.
Then I rebuilt their email programme and ran their EOFY campaign from start to finish: the strategy, the campaign brief, a dedicated landing page, the sale creative and the assets behind their Meta ads.
The results
- $95,369 in treatment and skincare sales in June, across 203 orders
- $46,730 in prepaid clinic treatments attributed to email, redeemed in-clinic over the following months
- 35x return on marketing spend
- 31.4x return from email
- 29.5x return from Meta ads
- 4.3% landing-page conversion across 6,296 sessions, well above their homepage and generic sale collection
One campaign, two kinds of growth.
Product sales online, and prepaid treatments that brought clients back into the clinic for months afterwards.
These are marketing results from one business and one campaign. They describe what happened here, not what any clinic should expect.
Abby stepped in and became genuinely invested in building Skin Divinity Cosmeceuticals, rather than simply managing our social media. She took the time to understand our formulations properly, down to the key ingredients in each product and the role they play, which made a real difference to the quality and consistency of our marketing.
She rebuilt our email marketing programme and managed our EOFY campaign from end to end, helping deliver our strongest online sales month by a significant margin. The campaign generated $95,369 in online sales across 203 orders in June, with a 35x return on marketing spend.
Her email strategy delivered a 31.4x return on spend, while the dedicated EOFY landing page she built converted at 4.3% across 6,296 sessions, well above both our homepage and generic sale collection.
Abby also developed the campaign brief, sale creative and DPA assets that supported a 29.5x blended Meta return.
What stood out most was how deeply she immersed herself in the brand. She understood the products, the customer and the commercial goals, and brought all of that together into a campaign that delivered exceptional results.
The Case Files Nº 02
A case study from a treatment clinic will sit here once the results are in. I’d rather show real numbers than rush a page.
