Marketing for aesthetic & cosmetic clinics across Australia
I’ve sat in your patients’ chair,
and in yours.
Content, email and search marketing from someone who’s been your patient and run a beauty business. Built on real treatment knowledge, always compliant, designed to fill your calendar.
Complimentary 20 minute call.
The Case Files Nº 01
Real results.
One EOFY campaign for a cosmetic clinic with its own skincare range. Here’s what it did.
Skin Divinity Cosmeceuticals & Skin Divinity Cosmetic Clinic
- The campaign $95,369 in treatment and skincare sales from one EOFY campaign
- The email programme $46,730 in prepaid clinic treatments attributed to email
- The return 35x return on marketing spend
“She took the time to understand our formulations properly, down to the key ingredients in each product and the role they play.”
Does this sound like you?
An evening most clinic owners will know.
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The last client leaves. You tell yourself you’ll sort the content tonight.
You’re brilliant at the work. The marketing is what eats your evenings.
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Dinner done. Laptop open. A blank caption box.
You know your treatments inside out. You just don’t know what to post.
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A line typed, read twice, deleted.
Is that wording allowed? You’re not sure, so you leave it for tomorrow. Tomorrow turns into three weeks.
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A quick look at next week’s diary.
Quiet weeks you can’t explain, while the clinic down the road seems to be everywhere.
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You search your own treatment and suburb, just to see.
Someone nearby is looking for exactly what you do. Your clinic isn’t what they find.
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A name comes to mind: a client from March who hasn’t been back.
Clients love you, come once… and don’t rebook.
It’s not you. Your next clients are already searching: on Instagram, on Google, in AI tools. I help them find you there, with every word inside the rules.
Content, email and search, working as one system for clinics across Australia.
Why clinics work with me
Marketing from someone who has sat in all three chairs.
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The patient’s chair The patient’s eye. The owner’s head.
I’m your ideal client, and I co-owned a beauty business for three years. I know what your patients want and when they start looking, and I learn your treatments properly so your content is accurate from the first draft.
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The owner’s chair Compliance you never have to think about.
Every post, caption and email is checked against current TGA and AHPRA rules before it goes out. A second set of eyes, every time.
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The marketer I take the guesswork out of growth.
Your existing clients are your most valuable ones. So instead of posting and hoping, I build a funnel that meets patients at every stage: found on Instagram, Google or AI search, the first visit, and coming back.
Founder-led: you work with me directly, never a junior.
Compliance, in plain English.
Here’s a made-up caption, and the three changes I’d make.
Before: Our [product name] treatments are now open at the clinic. After: Consultations about lines and wrinkles are now open at the clinic.
Before: “Best decision I’ve made. I’ve never felt more confident.” Jess, a happy patient. Line removed
Before: Only 3 appointments left this week. Book today before they go. After: Every treatment starts with a consultation. Book yours at the link in our bio.
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Prescription medicines can’t be advertised to the public, by brand name or generic stand-in. So I advertise the consultation, not the product.
Consultations about lines and wrinkles are now open at the clinic.
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A patient’s words about a treatment count as a testimonial, which clinic advertising can’t include.
Line removed
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Urgency and scarcity pressure people into deciding, which the guidelines don’t allow.
Every treatment starts with a consultation. Book yours at the link in our bio.
Checked against current TGA and AHPRA rules before anything goes live.
How compliance checking worksHow it works
Five steps, no surprises.
Step 1 of 5: Discovery call
A free, relaxed chat of about 20 minutes, to see whether we’re a fit.
Step 2 of 5: Strategy
I learn your treatments, patients and voice, then map your content, email and search plan.
Step 3 of 5: Content day
One focused day a month. We film and photograph together, so it sounds like you.
Step 4 of 5: Create, check, publish
I write, edit and schedule everything, and check each piece before it goes live.
Step 5 of 5: Monthly review
We look at what worked and plan the next month. Plain numbers, no jargon.
Ways to work together
Start with what you want for your clinic.
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Content
A steady presence without the evenings at the laptop.
The foundation. A monthly content day and a steady flow of video that sounds like you.
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Connection
Patients who rebook, and new ones who find you.
Content, plus email and local search: a reason to return, and a way to be found nearby.
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Growth
Be easy to find at every stage.
The full engine: content, email and search working together.
Not sure which fits? That’s what the discovery call is for.
Book a free discovery callComplimentary 20 minute call.
About
Hi, I’m Abby.
I’ve been the patient, co-owned a beauty business here for three years, and spent years in marketing, from UK agencies to a cosmetic clinic with its own skincare range.
Now I market the clinics I’d book myself.
Let’s talk about your clinic.
Tell me where the marketing feels stuck. You’ll leave with a clearer picture either way.