Services
Three ways to work together, built around what you want.
Fully managed by me, with every piece compliance-checked.
Most clinics don’t need more content. They need the right content, working as a system.
Packages
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Content
Fully managed content
The foundation. A monthly content day and a steady flow of video that sounds like you.
A polished, steady presence without the evenings at the laptop.
- A monthly strategy session and content day
- Short-form video for Instagram
- Carousel and static posts
- Planning, captions and posting
- Stories through the week
- A monthly review and report
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Connection
Content + keeping clients coming back + being found locally
Everything in Content, plus email and local search.
Clients who rebook, and new patients who find you on Google.
- Everything in Content, with video across Instagram, Facebook and TikTok
- Email flows for welcome, post-consultation nurture and rebooking, plus a monthly campaign
- Search and AI visibility foundations: Google Business Profile, treatment-page tidy-up and AI-readable FAQs
- Community management on weekdays
- A monthly review and report
In one case study, $46,730 in prepaid clinic treatments was attributed to email, after I rebuilt the email programme. One business, one campaign.
Read the case study -
Growth
Found wherever patients look: Instagram, Google and AI search
The full engine: content, email and search working together.
Easy to find at every stage.
- Everything in Connection, with more video and a quarterly professional shoot
- Daily Stories and a fuller email programme
- Advanced search and AI visibility: a monthly article, site-wide schema, competitor benchmarking and a quarterly AI visibility report
- Meta ads management (ad spend paid by the clinic to Meta)
- A monthly report and a quarterly strategy session
Every package starts with setup.
Onboarding, your brand voice, a compliance review of your existing content and a branded template kit. Connection and Growth add a baseline search and AI visibility audit and your email flow build.
Compliance
Every piece is compliance-checked.
I check everything against current TGA and AHPRA advertising rules before it goes live. When the guidance changes, so does the content.
What gets checked
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No prescription product names or generic stand-ins. I write about the consultation and the concern instead.
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No patient testimonials, reposted stories or star ratings.
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Consultation-led calls to action.
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No urgency, scarcity or discount bait.
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No outcome promises, and no before and afters unless the rules are met in full.
For cosmetic surgery, I also check the stricter surgery-specific rules.
General information, not legal advice. Your practitioners remain responsible for your advertising.
How it works
Five steps, no surprises.
Step 1: Discovery call
A free, relaxed chat of about 20 minutes, to see whether we’re a fit.
Step 2: Strategy
I learn your treatments, patients and voice, then map your content, email and search plan.
Step 3: Content day
One focused day a month. We film and photograph together, so it sounds like you.
Step 4: Create, check, publish
I write, edit and schedule everything, and check each piece before it goes live.
Step 5: Monthly review
We look at what worked and plan the next month. Plain numbers, no jargon.
Questions clinics ask me
Short answers, in plain English.
Do you only work with aesthetic clinics?
Yes. I work with aesthetic and cosmetic clinics across Australia: injectable clinics, skin and device clinics, and cosmetic and surgical practices. That focus means I know the treatments, the patients and the rules. If you run a product brand or an online shop, I’m probably not the right fit at the moment.
Do you work with surgical practices?
Yes. Cosmetic and plastic surgery practices sit under the strictest advertising rules, with surgery-specific requirements on top of the general ones. I check everything against those too.
How does compliance checking work?
Every post, caption and email is checked against current TGA and AHPRA advertising rules before it goes live. That covers things like prescription product names, testimonials, urgency language and consultation-led calls to action. I also check the latest guidance every week, so the rules stay current. This is general information, not legal advice.
Do I need to be on camera?
Not necessarily. Patients book people they trust, so many clinics like to show their face, and I’ll help you feel at ease on content day. If you’d rather stay off camera, we can build content around your rooms, your team and your voice.
What happens on the discovery call?
It’s a free call of about 20 minutes, and you do most of the talking. I ask about your clinic, your patients and where the marketing feels stuck. There’s no pressure, and you’ll leave with a clearer picture either way. If it’s a fit, I send a proposal within a week.
How long before I see results?
It depends on where you’re starting. Content and email tend to build over the first few months, and search takes longer, which is why I suggest six months for search work. I don’t promise specific results. I share plain numbers in a monthly review, so you can see what’s moving.
How much does it cost?
Every package starts with a conversation, so I can recommend what suits your clinic. Pricing comes in your proposal within a week of our call.
Am I locked in?
There’s a three-month minimum, then it’s month to month with 30 days’ notice.
